I’m a German design strategist specialized in product design. I’m committed to create compelling and impactful digital products which lead to an engaging user experience.
Oi is the largest fixed telephone operator and one of few mobile
telephone operators in Brazil. I’ve led projects to push strategy
and product vision forward. Starting from the user’s perspective, leading into the field
of merged digital intersections between inspiration, content and
There have been many different kinds of digital projects that have been carried out. Basically, very early in the process, ideas were tested out via rapid prototyping and moderated user testings with specific goals to gather qualified feedback, discover potentials and minimize risks.
Providing a seamless and coherent user experience, while reaching business goals requires an interdisciplinary team of people with various skill sets. In this specific project at Publicis for Nestlé, I was entrusted with translating user needs into a digital product. In cooperation with copywriters, we’ve distilled the results of research into frameworks and systems to build upon.
XP Inc. is one of the largest Brazilian investment management companies.
The company primarily offers investment funds and private pension products.
What do people want to know about investing? Why should they invest and how can investing be made easier?
There is a need to educate people about what "taking risks" means in the context of investing. XP Inc. took on this challenge and responsibility and, at Naked, I was in charge of developing user flows and wireframes which have been user tested by the respective target groups regarding their risk profiles. Based on the results, the information architecture and the design were refined iteratively.
Mortal Kombat is one of the most famous fighting video game franchises worldwide.
At Naked, I was tasked with creating the User Interface and Interaction Design for
the official website of Mortal Kombat X for Warner Bros.
Multi-layered elements were created to immersively draw users into the world of the game. Smart routing leads the user to the best fitting reseller.
At Spark44, the global client-agency joint venture worked with Jaguar Land Rover across the global breadth and depth of brand communications,
I accompanied its expansion on the South American market and worked on various, mainly digital oriented, projects.
As a standardized procedure, ideas were developed in a team of copywriter and designer. These ideas were then translated into artworks, were tested and finally implemented.
The official Corporate Style Guide was adapted and extended for usage in digital spheres. Various interactive components had been created from scratch to take the existing style guide one step further. It was formatted for the web regarding the foundations of Responsive Web Design (RWD) and made available mobile first.